Daily Mail Front Cover Headlines.

The Shaming Of Facebook.
Google The Terrorist Friend
The House Of Fools
"Migrants How Many Can We Take"
Migrants Numbers Hit A New Record

Right Winged Views

Right winged viewers are mostly concerned about shaming the parliament and have a dislike towards migrants.

The Guardian Front Cover Headlines.

Parliament Finally Has It's Say. No. No. No. No. No. No. No. No.
Starting Gun For Britain's Badger Shoot
He Misled The Queen, The People And Parliament
Hopes Raised For 2nd Referendum

Left Winged Views

Left winged viewers mostly are to do with socialism (helping others) and do not want brexit. And also do not like parliament.

Definitions;

Production - the process of making a media product. Every industry has its own forms of production.
Distribution - the process of making a media product available to audiences so that they can consume it, which includes aspects of marketing such as creating an advertising campaign.

Circulation - a count of how many copies of a media product are distributed. This can include physical distribution and subscription.

Ownership refers to who financially supports and produces the paper. Newspaper owners may acquire more than one brand (consolidation) which helps the owner target different audiences, gaining a larger market share.

In the UK there are three different ownership models.

Media barons – wealthy owners/proprietors
Trusts – a legal arrangement where the finances from the owner are transferred to a “trustee” to manage the newspaper
Cross media converged conglomerates (Rupert Murdoch News Corp up until 2018 owned: News UK, 20th Century Fox and part owned Sky)

Task :

1) Identify the political affiliation/positioning of the Newspaper organisations presented in the above slide

= RIGHT WING; the sun, the daily mirror, the daily express and the daily telegraph.

= LEFT WING; the guardian, the mirror and the independent

2) Which two companies own 60% of the British Press, what is their political affiliation?

= The News UK and DMG Media. Right wing. (conservatives)

3) Why might Press ownership be important in shaping the British public views on political issues such as Brexit, voting for political parties?

= as constructive media is not neutral and take either a right wing and left wing view this is important as what they present on their newspapers effect others options and what they vote for.

Right wing supporters will support the conservative party while left winged readers will not. The labour party is left wing meaning that the daily mail which is a right wing newspaper will not support Jeremy Coybn. The headline "leader who's lost the plot" shows Jeremy in a negative light trying to make the newspapers viewers not support or vote for him. The main image shows him looking a bit untidy holding a bag of potatoes in order to make him look as through he is not the brightest.

The weekday Guardian is priced £2.20 from today, up 20p

cmyk

#thedailymail

#thedailymailhateswomen

From Instagram

Hard new generally refers to up-to-the-minute news and events that are reported immediately, while soft news is background information or human-interest stories. Politics, war, economics and crime used to be considered hard news, while arts, entertainment and lifestyles were considered soft news

The Times is a right wing newspaper which supports the conservatives.

This newspaper suggests that Farage should be supported and he is supported by many political leaders and therefore should have the support of the genial public.

Farage is a supporter of brexi telling us that right wing newspapers also are for breix.

Cultivation theory suggests that exposure to media, over time, subtly "cultivates" viewers' perceptions of reality. Gerbner and Gross assert: "Television is a medium of the socialisation of most people into standardised roles and behaviours. Its function is in a word, enculturation"

Owner of the Guardian

-Scott Trust

Editors of the Guardian

-Katharine Viner

Editors of the Daily Mail

-Geordie Greig

Editors of The Sun

-Tony Gallagher

by the daily mail

Capitalism - an economic and political system in which a country's trade and industry are controlled by private owners for profit, rather than by the state.

Socialism - A political and economic theory of social organisation which advocates that the means of production, distribution, and exchange should be owned or regulated by the community as a whole.

News and On line Media - Ownership The Daily Mail

Founded in 1896 as a newspaper for busy working people.

The DMG today “delivers brilliant content 24 hours a day, 7 days a week.

Ownership

DMGT (Dailey Mail general Trust) is a British media company

•The Daily Mail

•The Mail on Sunday

•Metro

•MailOnline

•Metro.c.uk

Ownership - Lord Rothermere (elite) current owner is Jonathan Harmsworth – He is the majority shareholder and Chairman

Sir Oswald Ernald Mosley, 6th Baronet (16 November 1896 – 3 December 1980) was a British politician who rose to fame in the 1920s as a Member of Parliament and later in the 1930s became leader of the British Union of Fascists (BUF). (supported the Nazis)

Should we have regulations? Some may argue that by have regulations we lose our freedom of speech, others say that we need regulations as some of peoples words are hate crimes and they should get in trouble for it. In my opinion we should have freedom of speech and those who go overboard and display hate towards others will receive consequences in there own way. For an example Katie Price and her son was bullied on social media as a result she went to The Sun to expose him, he then got fired and hate from others, this is an example of people having freedom of speech and still getting punished when being in the wrong.

The Leveson inquiry is a judicial public inquiry into the culture, practices and ethics of the British press following the News International phone hacking scandal, chaired by Lord Justice Leveson, who was appointed in July 2011. A series of public hearings were held throughout 2011 and 2012.

The complaint was successful as the newspaper did not use correct information and failed to comply to their regulations as well as the atrial being a breach of code one.

However the judgement was upheld and the Daily Mirror did not believe they were responsible as the second part newspaper was not faced checked.

But they still apologised and the post was removed and they often to give a donation to a charity instead of to the women who complained.

The chief executive of press regulator Ipso has defended its handling of Katie Hopkins’ controversial “cockroaches” Sun column about migrants, saying bad taste was not in its remit. Matt Tee of the Independent Press Standards Organisation said migrants could not be viewed as victims of discrimination even when they were compared to cockroaches.The regulator rejected complaints about the column, which was published in April last year. Ipso is currently considering more than 2,000 complaints about another Sun column, by former editor Kelvin MacKenzie, about Channel 4 News presenter Fatima Manji.

“Migrants as such are not a group that can be discriminated against,” Tee told the Media Masters podcast. “And actually in our terms for it to be discrimination, the complainant would have had to show that an individual or a group of individuals were discriminated against by that phrase.“I felt that the phrase was in very bad taste but bad taste is not something that is covered by the editors’ code.”

Although what she did was not good and was offensive to some people it did not count as a hate crime as she did not single out any one and migrants can not be considered a group were discrimination can be used. meaning that she did not break an editors code and were in the guidelines so therefore the complaint was not forwarded.

The Guardian defends teh HNS

Cultivation theory suggests that exposure to media, over time, subtly "cultivates" viewers' perceptions of reality. Gerbner and Gross assert: "Television is a medium of the socialization of most people into standardized roles and behaviors. Its function is in a word, enculturation"

Market Segments

Audiences can be divided up by statistical data such as age, gender (socio-economic) or by bahviour (uses and gratification) and experiences such attitudes to social issues. Segmenting audiences in such a way ins such a way helps newspapers understand audiences better.

Audiences can be segmented

•Demographically

•psychrometrically

Demographics

This groups a population into specific categories such as

Age

Gender

Social class

Ethnicity

Religion income level

Geographical location and so on…

Demographic profiling focusses mostly on age, gender, income and occupation

Students have previously been introduced to the acronym

GEARS.

Psychrometrics

Psychrometrics is another way of categorizing audiences.

One way is to use VAL’s typology which consists of

•Values

•Attitudes

•Lifestyle or behavior

The Guardian aims to attract audiences from a left wing background. These people supported May while she was in power and believes in brexit. I think the audiences is mostly made up of people somewhat older and have been viewers for a longish time it mostly consists of educated and skill working people around a A, B and C2 in timetable. The Grenadian mostly focuses on socialism and is somewhat against capitalism.

While The Sun is a right winged newspaper looking to appeal to a right wing audiences. These people disapprove of Johnson and his leadership skills. As you can see in the image The Sun takes a comedic attitude and targets somewhat younger audiences (18 to 45-ish) thanks to the bright colours and funny out takes on political situations. (anti-labour and a C1, D and E reader)

Gucci

online

adidas

thif stores

yeezys

asda

gucci

Target Audience: a specific group of people targeted by the newspaper made of different demographics and psychometrics

Mass Audience: a very large audience including a large a wide range of people made of different demographics and psychometrics. Print traditionally attracts a mass audience

Niche audience: a small select group who have a unique interest.

Sun

1 - Struggle

2 - Explorer

3 - Mainstreamer

Times

1 - Succeeder

2 - Reformer

3 - Aspirer

The content and appeal of products.

Newspapers must appeal to audiences and advertisers to stay profitable. They do his through the content they offer to their audiences.

News Stories selected .

The stories featured in a paper reflect the viewpoint of the owner and editor of the paper, they must also reinforce the values and interest of the target audience

Harcup’s news values (2001) address the importance and appeal of sensationalism and attracting audiences