Radio One Show

The Breakfast Show

The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. Its target audience is 15-29 year olds and it should also provide some programming for younger teenagers.

The audience profile of Radio 1 listeners is slightly more female than male, while 58% of the audience is ABC1 (vs. the population average of 55%) and 90% of the audience is white. The proportion of the audience within the target age range of 15-29 is 41.2%, compared with the population average of 21.5%.

The audience profile of Radio 1 listeners is slightly more female than male, while 58% of the audience is ABC1 (vs. the population average of 55%) and 90% of the audience is white.

(Radio One Extra is targeted towards black and other ethic groups)

PBS - is a public broadcasting service

TV licence is £154 a year and a sky board band is around £600 a year.

Radio must be studied in relation to media industries and media audiences, including a consideration of the economic, political and cultural contexts that influence the radio industry and its audiences.
The Radio One Breakfast Show is currently the most listened to ‘show’ on Radio One and forms part of Radio One’s overall public service broadcasting (PSB) remit to ‘entertain, educate and inform’ and is required to demonstrate a ‘distinctive’ output of content compared to commercial radio.
Learners must study one complete episode of The BBC Radio One Breakfast Show, from September 2020 onwards, chosen by the centre.

Technologies Used To Listen To The Radio

- websites

- apps

- streaming

- DAB

In the United Kingdom, the term "public service broadcasting" refers to broadcasting intended for public benefit rather than to serve purely commercial interests.

The communications regulator Ofcom requires that :

All of the BBC's television and radio stations have a public service remit, including those that broadcast digitally.
The BBC, whose broadcasting in the UK is funded by a licence fee and does not sell advertising time, is most notable for being the first public service broadcaster in the UK
Their remit is to "inform, educate and entertain"

The Radio 1 Breakfast Show with Greg James is broadcast weekdays from 06.30-10.00 am.
The Breakfast Show has been running since 1967, but Greg James took over as the 16th presenter in 2018.
BBC Radio 1 is broadcast on FM, DAB, Freeview, Freesat, Virgin, Sky, or online via BBC Radio Player (including via the phone or tablet app) where it can be heard live or streamed for 30 days.
It is produced by the BBC from its own studios at Broadcasting House in London.

Here are the five public purposes of the BBC set out by the 2017 Royal Charter that are reflected in the production and broadcasting of The Radio 1 Breakfast Show : 1

To show the most creative, highest quality and distinctive output and services. Radio 1’s daytime programmes offer a mix of music, information and entertainment and use an extensive playlist to introduce unfamiliar and innovative songs alongside more established tracks, for example the promotion of Live Lounge as a music feature.

To provide impartial news and information to help people understand and engage with the world around them. Speech programmes, including documentaries and social action campaigns, form an integral part of the schedule. This includes broadcast news during its daytime output that is accurate, impartial and independent. For example, The Radio 1 Breakfast Show provides (via Newsbeat) news that is aimed at its target audience.

To support learning for people of all ages. BBC Radio 1 contributes significantly to this purpose for its audience, primarily through its social action output, its regular advice programme, its documentaries and its vocational initiatives, for example the BBC Academy.

To reflect, represent and serve the diverse communities of all of the United Kingdom’s nations and regions and, in doing so, support the creative economy across the United Kingdom. BBC Radio 1 fulfils this purpose for its audience through its extensive live events schedule. This connects the station directly with its listeners and reflects the diverse range of music enjoyed around the UK, for example the BBC Big Weekend event. Interactive forums allow listeners to share experiences and discuss areas of common interest, including music.

To reflect the United Kingdom, its culture and values to the world. Radio 1 plays its part in this purpose primarily by offering UK audiences access to the best global musical talent and coverage of significant international music events.

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Key provisions of BBC Radio 1

The service licence lies at the foundation of the broadcasting of The Radio 1 Breakfast Show and its key non-commercial characteristics. According to the BBC website, Radio 1 is available every day for general reception in the UK on FM, DAB digital radio and digital television platforms, and it also offers its broadcast content online. Many of the underlying principles of BBC Radio are found within the programming of Radio 1 Breakfast , which includes the following key points in its broadcast:

BBC content can be streamed via the internet, or multiple episodes of first-run series (known as ‘series stacking’) can be downloaded via BBC iPlayer Radio. For example, under the current presenter Greg James, ‘The Greg James Podcast’ with extracts from Radio 1 Breakfast is brought to the audience daily after the show and features the funniest clips and highlights from celebrity guests and music artists. This on-demand service is a free provision under the licence fee and is set up as a subscription service.
Programmes can be streamed on demand for a limited period after broadcast, for example, every Friday listeners to The BBC Radio 1 Breakfast Show were offered a free download of the Mixtape when Nick Grimshaw presented the show.
Video on BBC Online, and on other providers’ platforms on demand, is made available, for example short streamed video interviews embedded into the website of The BBC Radio 1 Breakfast Show .
A limited number of special events may be streamed live, and a limited amount of content is made available online only, for example on the Galleries page on the iPlayer webpage. This includes events such as Wimbledon or Children in Need.

The BBC radio uses celebrities to encourage listeners to interact with the radio, in this example a member of the public has called in to enter a competition with her favourite singer (there is no prise the people just like being able to talk to singers). This is done so that people will phone in to interact with the radio.

The aims of BBC Radio 1 broadcasting

Radio 1’s daytime programmes, including The Radio 1 Breakfast Show , broadcast a mix of music, information and entertainment. Radio 1’s programmes exhibit some or all of the following characteristics:

■ high quality

■ original

■ challenging

■ innovative

■ engaging

■ nurturing of UK talent.

The Mission of the BBC is to act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain. As part of this, it pursues the delivery of a diverse range of music and output on its radio programmes to its multicultural audience, some of it innovative and occasionally challenging.

Here are the five public purposes of the BBC set out by the 2017 Royal Charter that are reflected in the production and broadcasting of The Radio 1 Breakfast Show :

To show the most creative, highest quality and distinctive output and services. Radio 1’s daytime programmes offer a mix of music, information and entertainment and use an extensive playlist to introduce unfamiliar and innovative songs alongside more established tracks, for example the promotion of Live Lounge as a music feature.
To provide impartial news and information to help people understand and engage with the world around them. Speech programmes, including documentaries and social action campaigns, form an integral part of the schedule. This includes broadcast news during its daytime output that is accurate, impartial and independent. For example, The Radio 1 Breakfast Show provides (via Newsbeat) news that is aimed at its target audience.
To support learning for people of all ages. BBC Radio 1 contributes significantly to this purpose for its audience, primarily through its social action output, its regular advice programme, its documentaries and its vocational initiatives, for example the BBC Academy.
To reflect, represent and serve the diverse communities of all of the United Kingdom’s nations and regions and, in doing so, support the creative economy across the United Kingdom. BBC Radio 1 fulfils this purpose for its audience through its extensive live events schedule. This connects the station directly with its listeners and reflects the diverse range of music enjoyed around the UK, for example the BBC Big Weekend event. Interactive forums allow listeners to share experiences and discuss areas of common interest, including music.
To reflect the United Kingdom, its culture and values to the world. Radio 1 plays its part in this purpose primarily by offering UK audiences access to the best global musical talent and coverage of significant international music events.

The Charter also sets out our five public purposes:

To provide impartial news and information to help people understand and engage with the world around them
To support learning for people of all ages
To show the most creative, highest quality and distinctive output and services
To reflect, represent and serve the diverse communities of all of the United Kingdom’s nations and regions and, in doing so, support the creative economy across the United Kingdom
To reflect the United Kingdom, its culture and values to the world

BBC Values

We have established a set of values for everyone working at the BBC. They represent the expectations we have for ourselves and each other, they guide our day-to-day decisions and the way we behave.

Our values are:

Trust is the foundation of the BBC. We’re independent, impartial and honest
We put audiences at the heart of everything we do
We respect each other and celebrate our diversity
We take pride in delivering quality and value for money
Creativity is the lifeblood of our organisation
We’re one BBC. Great things happen when we work together

The BBC should provide duly accurate and impartial news, current affairs and factual programming to build people’s understanding of all parts of the United Kingdom and of the wider world. Its content should be provided to the highest editorial standards. It should offer a range and depth of analysis and content not widely available from other United Kingdom news providers, using the highest calibre presenters and journalists, and championing freedom of expression, so that all audiences can engage fully with major local, regional, national, United Kingdom and global issues and participate in the democratic process, at all levels, as active and informed citizens.

The BBC should help everyone learn about different subjects in ways they will find accessible, engaging, inspiring and challenging. The BBC should provide specialist educational content to help support learning for children and teenagers across the United Kingdom. It should encourage people to explore new subjects and participate in new activities through partnerships with educational, sporting and cultural institutions.

The BBC should provide high-quality output in many different genres and across a range of services and platforms which sets the standard in the United Kingdom and internationally. Its services should be distinctive from those provided elsewhere and should take creative risks, even if not all succeed, in order to develop fresh approaches and innovative content.

The BBC should reflect the diversity of the United Kingdom both in its output and services. In doing so, the BBC should accurately and authentically represent and portray the lives of the people of the United Kingdom today, and raise awareness of the different cultures and alternative viewpoints that make up its society. It should ensure that it provides output and services that meet the needs of the United Kingdom’s nations, regions and communities. The BBC should bring people together for shared experiences and help contribute to the social cohesion and wellbeing of the United Kingdom. In commissioning and delivering output the BBC should invest in the creative economies of each of the nations and contribute to their development.

The BBC should provide high-quality news coverage to international audiences, firmly based on British values of accuracy, impartiality, and fairness. Its international services should put the United Kingdom in a world context, aiding understanding of the United Kingdom as a whole, including its nations and regions where appropriate. It should ensure that it produces output and services which will be enjoyed by people in the United Kingdom and globally.

daily mail / telegraph / the sun so not like the bbc
boris johnson - "we are not looking at getting rid of all of the license fee"
people using tv do not have a valid license
outdated compulsory subscription that is not good value for money
discrimination
2019 £80 million costs.

success is measured in audience figures

Technology

The broadcast output of The BBC Radio 1 Breakfast Show is complemented by an online presence with interactive features, including visual enhancements, that enable and encourage the audience to engage with the output and to share their views with both the station and other listeners.

Radio 1 experiments with new technologies as they become available to ensure its young audience have the maximum opportunity to access programmes as and when they want.

The show uses digital media for production, distribution and promotion, and social media accounts aid an interactive relationship with its audience.

Digital initiatives

Media institutions have been adapting their production strategies and output to fit the needs of millennials , a generation that tends to consume heavily and share content on the internet.

Joe Harland, Head of Visual Radio for the BBC, has stated how Radio 1 aims to integrate online video in a bid to engage with the younger generation.

For example, platforms such as YouTube and Twitter have helped BBC Radio 1 connect with its target audience of 15– 24-year-olds. This is one of the main reasons the BBC uses YouTube, alongside the fact that YouTube data is powerful enough to allow editors to see whom they are targeting, when viewers are watching, and for how long they are watching. Due to the immediacy and currency of media content, platforms like

YouTube provide the BBC with free distribution of short video content, and as a media institution it has used digital initiatives to its advantage. This rise in the visual imagery of radio is crucial in such a competitive online and global media environment.

The idea behind sharing these entertaining clips and images is to encourage viewers to seek out the radio station itself. These visual images invite young audiences to co-opt into or be interactive with the broadcast of The BBC Radio 1 Breakfast Show through their abilities to watch, listen and share.

MEDIA YEAR-ONE

The Breakfast Show

BBC Values

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